TEST
Customer Lab
Crash-test your ideas, website, messages and deliverables to secure your launches. User-Experience research services to validate your ideas with your customers.
Secure your launches, test it with your customers!
Stop wasting time in unproductive meetings, debating what might or might not work, or how to please your customers. Look for the only opinion that matter: your customer’s! The Customer Lab proposes User-Experience research services to help you quickly validate with your customers your ideas, messages, applications or experiences.
UX studies can be organized at any stage of your project: concept, prototype, or final product/proposition/material. The Customer Lab can test the understanding and acceptation of a concept, usability, the flowness of any client’s tasks, the user experience, …. and much more.
Testing isn’t reserved for products or a website. Everything can be tested: Business Model, Campaigns, Website or apps, Journey, Experience, Service, Product, Prototype… This new way of working is now embraced by the most successful companies in every aspects of their activity. What about you?
The research methodologies we use
USER TESTING
- Individual tests
- 5 to 10 tests in every segment of customers
- Duration: between 30 minutes and 1 hour per test
- Users are asked to perform some tasks within the application/website, or to use some features of the product
- Face-to-face or remotely. All sessions are performed under the supervision of a facilitator (for guidance and observation)
- User testing is preferred for websites, applications, physical products or live experience testing
CUSTOMER INTERVIEW
- Individual interviews
- 5 to 10 interviews, including “extreme” users if needed
- Duration: 30 to 45 minutes per interview
- Face-to-face or remotely
- Customer Interview is preferred to validate prototypes of customer journeys, business models, concepts… with the underlying idea of collecting deep insights or customer feed-backs
FOCUS GROUP
- Group of 6 to 10 people – same language and profile
- Duration: 2h
- Live or remotely
- Focus Group is preferred to test the understanding and adoption of concept or deliverables
You might need the help of the Customer Lab when...
“Fail fast, succeed faster.” Test your new product at each stage of your project: from initial concept (does it fit your user’s needs?) to final version (feeding your product backlog). A low-fi prototype tested with 5 users will teach you a lot and save as much money.
Make sure that your site is converting at its best, that the main user goals are met in the right way and that the user is satisfied.
You have designed a new experience in your store? Test the journey with your customers and validate the impact on their satisfaction, and on your growth.
The evaluation of communication material can be very subjective. Does everyone have his say on the wording, or the best picture to use? Stop debating and look for the only opinion that matters: your customer’s
You have already adopted the fast lane for solving big problems in a matter of days? Great! We can assist you during the test phase. But we can also facilitate the Design Sprint from A to Z…
How it works
Preparation
We agree on the use cases to be tested and/or main questions to be answered during the test.
You provide all the material for the testing (prototypes, brochures, images…)
We design the testing scenario and prepare the interview guide.
Recruitment
Users can be recruited within your customer database or in a pool of testers. If you prefer being in charge of this part, we can provide you with the perfect email or script call to recruit your testers.
Test
At this stage, the tests are performed. Each session is recorded, and possibly live streamed on demand. Being in the test room is a great way to reinforce empathy skills…
Report
Our objective is to deliver rapid feedback so you can start working on immediate improvements.
The Summary report is provided in xls format, with a score for each use case and/or a list of positive and negative feedbacks.
The Detailed report extends the package with all the footage and a detailed report to be shared internally, with video clips illustrating the insights.
Main benefits
- Get quick results to improve your project
- Reduce launch uncertainties and risks
- Stop wasting time in endless debates
- Validate chances of success before the end of the project
- Fail Fast, Succeed Faster