ENGAGE
Marketing Automation Sprint
From acquisition to recommendation, engage your customers along the whole lifecycle to increase lifetime value and enhance satisfaction and loyalty. Give a boost to your marketing automation strategy. You’ll never let a user lost in the middle of the funnel anymore.
The right message, at the right time, on the right device
A 2 to 4 days workshop to define or improve your marketing automation strategy in a growth hacking spirit, starting from your customers.
We have combined our extensive experience in campaign management to the agility of the Design Sprint. As a result? A step-by-step approach to help you define or improve your automated campaign plan.
What you’ll get
- A clear view on your customer data and how to use them as a leverage for your campaigns
- A prioritized campaign plan at each stage of the lifecycle based on your customers’ needs
- Automated campaign journeys defined
- Experiments to be done in a 4 to 6 weeks timeframe (new campaigns/improvements)
- A clear view on KPI’s to follow
This workshop is for you if you want to...
How is your welcome path? How do you stimulate up-sell and cross-sell? Are your customers your best promoters? Each step of the customer lifecycle will be inspected to enhance your customer value.
We will identify your customers’ churn triggers and use it as a starting point to define your campaigns.
Did your investment in the tools create the expected value? Take a step back to define or improve your automated campaigns.
You have many automated campaigns running, with as many business rules? What the final impact on the customer will be, is getting unclear… Our workshop will help you get clarity back and regain focus on the right campaigns, to maximize performance.
We’ll identify bottle necks in your funnels and generate concrete actions to improve the final impact on your business.
What are your data telling you that you don’t see or leverage? How personalized are your communications? Do you leverage all your data to trigger the right campaign, at the right time, to the right person?
A winning path to deliver value
Pulse Meeting
Assessment of current situation, list of participants and brief on preparation work to be done to make the workshop effective
Sprint Workshop
Two days sprint to define or improve your automated marketing campaign plan
Check point
A one-day session to evaluate progress with the team and share results of implemented experiments (within 4 to 6 weeks)
Energy boosters
Monthly operational follow-up to energize and coach teams in the implementation phase
Main benefits
- Step by step methodology to define your marketing automation strategy
- Simple canvas
- Bring all experts around the table, break the silos
- Leverage all your datas